A PROJECT FROM BRAND TASMANIA

So many little Tasmanian just like you started small and did something big, or small.

And you will too.

Tasmania has the lowest literacy levels in the country and, despite countless interventions over several decades, it remains a persistent anxiety for all Tasmanians. And it begins with babies. 

Beginning in 2023, every baby born in Tasmania will receive a 'Little Tasmanian' bag at the family’s first visit with their child health nurse from the Child Health and Parenting Service. In the bag will be a cotton Tasmanian romper, a voucher for a library card, fridge magnets with Tasmanian animals navigating parents through their baby’s first 1,000 days and the Little Tasmanian board book. 

Using the message of ‘someone like you did it, and you can do it too’, it tells the stories of four inspirational Tasmanians who overcame adversity to achieve their dreams - Auntie maikutena Vicki-Laine Green (an artist who specialises in traditional arts), Masaaki Koyama (sushi chef), Diane Edgerton (CEO, Direct Edge Marketing) and Jemma Blair (Australian Rules player).